About the Portland Creative Service Summit

Portland's first Creative Service Summit, sponsored by The Portland Development Commission and industry associations and alliances related to the Creative Services industry will be held on April 7 at the Portland Art Museum.

The purpose of this summit is to identify and prioritize factors that are most critical to the success and growth of this cluster. This includes identifying common issues and opportunities for collaboration that can build a more dynamic and competitive industry cluster, and to identify specific business development needs with which the City of Portland and the Portland Development Commission might assist. The Creative Service cluster (creative software, multi-media, film & video, graphic arts, and advertising/public relations) is a key economic focus for Portland. It makes up a significant portion of the metropolitan workforce, and is highly cluster in the central city. Companies like yours are among the fastest growing in the region, with a significant out-of-state export market for your goods and services. In short, the cluster has grown to a critical mass with unparallel potential. This potential needs to be fostere d so that the industry cluster can continue to prosper.

This past fall, Mayor Katz held a luncheon for Creative Services to begin to understand the issues you face. Concerns about location and space, employees, marketing and promotion, and connections to education were highlighted in this meeting. There was little time, however, to do much more than bring these and other issues to the surface. Now we need to examine them more closely and develop strategies that make sense for the industry. This brings us to the Creative Service Summit.

The Summit will be a one-day event, including a strategy session and a reception where City Council and other industry supporters will be invited to see the results of the strategy session and hear f irst hand about the issues facing the Creative Services cluster. We know this is a significant time commitment, but our experience with past industry strategies indicate that short focus groups rarely allow time to develop practical solutions that build l ong-term capacity. We strongly believe that the most effective strategies to move the industry forward will be those built by the industry itself.

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If you'd like further information, contact Pat Scruggs, at Scruggs & Associates.